Why Social Media is Important for Small Business Owners

Why is social media so important for small business owners? The sheer number of potential customers that use social media is staggering, that’s why. Facebook has one billion users. That’s right, one billion. It is so easy to create a Facebook business page that there is no excuse not to have one. Facebook has step by step instructions regarding creating a business page. If you aren’t sure how to create one, feel free to give Get On Social a call and we can help as well.

Twitter is the social network of the stars. Celebrities such as Alec Baldwin, Russell Crowe, and Arnold Schwarzenegger regularly interact with fans on Twitter. Twitter has over 500 million users. It is easy to create a Twitter account.

Clearly, these social media sites are important tools to spread the word about your business. Start by asking your friends and family to like your Facebook page and interact with you on your Twitter account. Ask your friends and family to spread the word about your pages.

Use these social media websites to provide information about your business. Offer special discounts to Facebook fans or Twitter followers. These discounts will drive customers to your door. Use social media to update consumers on new items as they arrive or new services you are providing.

With so many people using social media, if business owners do not use social media, it is almost as if they do not exist. The days of people using a telephone directory or reading an ad in a newspaper to find the business they need is over. People use the internet and social media to find businesses that fulfill their needs. Consumers need to know you exist. Social media is not the wave of the future. It is here now, and business owners must jump on board in order to have a thriving business.


Get On Social thanks you for reading and have a great day!

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